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Down to Business

How to Create an Energized Work Force

By on Mar 24, 2017 in Down to Business |

  The notion of a 40-hour workweek is disappearing for many. 50+ hour work-weeks have become common. Many individuals go so far as to sleep with their iPhones turned on so they can respond instantly, 24/7, as needed. The biggest problem with this is that it leads to workers being tired and disengaged. Worse, workers suffer greater tension and make more judgment...

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Thinking About Remote Workers?

By on Mar 9, 2017 in Down to Business |

Allowing for remote workers has advantages. It gives you versatility, helps to reduce expenses, and allows you to draw from a larger pool of potential job candidates. There can be drawbacks as well. Top complaints: A sense that there’s less communication. Management’s struggle with knowing whether employees are staying on task. So how can you maximize benefits while...

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Why Paying Attention to Mental Health Pays Dividends for a Small Business

By on Jan 18, 2017 in Down to Business, Uncategorized |

Here’s a surprising statistic. In 61% of all work places, anxiety is present in a big way. In turn, this has a dramatic impact on substance dependency. The result is a less productive workforce that doesn’t offer its best to clients. This is only one statistic from the 2016 Mental Health & Substance Abuse survey commissioned by the IFEBP. (The International...

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Best of 2016: What is The Ultimate Guerilla Marketing Tactic?

By on Dec 31, 2016 in Down to Business, Uncategorized |

Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line. Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost...

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What is The Ultimate Guerilla Marketing Tactic?

By on Nov 22, 2016 in Down to Business |

Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line. Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost...

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How to Leverage America’s Aging Workforce in Your Business

By on Nov 16, 2016 in Down to Business |

If you find that a number of the candidates looking for open placements in your organization lack the business expertise, interpersonal abilities, or overall expertise required for getting the work done… you’re not alone. Many employers are running into a skills gap and it is costly. According to a study conducted for careerbuilder.com, a company loses more than...

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